Category: Economics for Business 9e

The origins of all economic activity lie in barter. Barter is the exchange of goods directly without the use of money as a medium of exchange. A barter economy is one that uses just barter to organise economic activity. Many subsistence economies will use barter as the main method of trading. We might be forgiven for thinking that, given the sophistication of a modern economy, barter is a long-dead medium of exchange. As the article below shows, we would be wrong. In fact, ironically, the very sophistication that has brought us this economic growth and technical development may also be bringing barter back into fashion. There is a wide range of web sites dedicated to swapping goods and services. Seedy People may not be a website you would immediately think of visiting, but in fact, it is an exchange for gardeners and allotmenteers to swap seeds. The author of the article (John-Paul Flintoff) may have failed to pay his council tax through bartering, but in these cash-strapped times, there may be lots of other opportunities to bypass the conventional market economy.

Money is dead – long live barter Times Online (11/1/09)

Questions

  1. Identify two weaknesses of organising economic ativity through barter.
  2. Explain why barter may be coming back into fashion.
  3. Identify the various functions of money.
  4. Discuss the implications for economic efficiency of more economic activity being organised through barter.

A key cause of the financial crisis is arguably Maths. Many of the innovations in the finance industry were driven by Maths and a desire to generate higher returns from the money available. The BBC programme, More or Less, looks at the Maths of the credit crunch and considers the extent to which the misuse of mathematical principles may have contributed to the crisis. The links below look at the issues raised by the programme and also give access to the archived audio from the programme.

The Maths of the credit crunch BBC News Online (9/1/09)
More or less – programe summary (9th January programme) BBC News Online (9/1/09)
More or less – programe summary (2nd January programme) BBC News Online (2/1/09)
More less – programme (audio) BBC News Online (9/1/09)

Questions

  1. Analyse the extent to which quantitative analysis may have been responsible for the credit crunch.
  2. Consider whether the system of paying performance bonuses to bank traders created a distortion of incentives.
  3. Explain what is meant by a derivative. Discuss the role that derivatives played in the financial crisis.

Economists never like to use simple words when there are more complex ones available! So, the new term for printing money is ‘quantitative easing’. This refers to deliberate increases in the money supply aimed at preventing deflation. The real concern is whether quantitative easing will stoke up inflationary pressures for the future – the balance between inflation and deflation is a fine line to tread. Quantitative easing becomes necessary when there is danger of deflation and interest rates have already been cut as far as is possible.

Another problem, in the short term, is that an increase in the monetary base may have little effect on broader money (M4 in the UK) if people do not want to borrow and thus credit creation is limited.

The articles below all look at various different aspects of quantitative easing.

Europeans Disagree Drastically On Fed Rate Cut Deutsche Welle (17/12/08)
Financial crisis: Free money coming your way! Telegraph (17/12/08)
Wondering what on earth Nils was on about? He’s written this for you BBC News Online (PM programme) (18/12/08)
Japan forecasts no growth in 2009 BBC News Online (19/12/08)
New economic policy: If you haven’t got enough of this stuff, just print some more Scotsman (18/12/08)
Ground Zero The Economist (18/12/08)
Fed throws out the rulebook Times Online (18/12/08)
Quantitative easing: the modern way to print money or a therapy of last resort? Telegraph (8/1/09)
Forget hard choices. We need pampering Times Online (18/12/08)
Jeremy Warner: Darling wants say on ‘quantitative easing’ Independent (8/1/09)

Questions

  1. Define the term ‘quantitative easing’.
  2. Explain the mechanism by which the monetary authorities can implement a policy of quantitative easing.
  3. Discuss the relative effectiveness of cuts in interest rates and quantitative easing to boost aggregate demand in a recession.
  4. Analyse the impact on an economy of a prolonged period of deflation.

Many commentators (and politicians) have suggested that the most painless route out of the recession is for us all to shop until we drop. If we can prevent consumer spending from falling too far then this may help maintain oonsumer confidence and therefore aggregate demand. So, is it our patriotic duty to shop? Should we all be out there helping in our own small way to prevent recession, or will more shopping just land us even further in debt and therefore make us worse off? The articles linked to below look at various aspects of the ‘shopping debate’ and consider whether retail therapy is also economic therapy.

Your country needs you … to buy some underpants Guardian (20/12/08)
Beyond retail therapy Guardian (8/1/09)
Shopping is no panacea for a broken economy Guardian (28/12/08)
High street counter-offensive Guardian (31/12/08)
Should shopping be a patriotic duty? BBC News Online (19/12/08)

Questions

  1. How could the need both to reduce debt and to maintain aggregate demand be reconciled?
  2. Discuss the extent to which an increase in consumer expenditure is (a) a necessary and (b) a sufficient condition for a recovery of the economy?
  3. To what extent will long-term aggregate supply depend on the maintenance of aggregate demand?
  4. If shopping is your patriotic duty, what types of shopping would be best for the country?

Google is a classic example of the new ‘Internet economics’. The main service it provides – search – is completely free and yet it is an enornmously profitable company and growing fast. Much of what they provide in addition to their search service is also free: Google Docs, Google Maps and Google Scholar. So how do they do it? The first link below is an article considering this issue and the second link gives access to an archived version of In Business giving further detail. The programme is well worth listening to. A key part of the explanation for this new phenomenon relates to the low and falling costs of providing these internet services.

Buy none, get one free BBC News Online (8/1/09)
Free for all BBC News Online (8/1/09) In Business – programme archive

Questions

  1. Write a short paragraph explaining briefly the Google business model.
  2. Identify two fixed and two variable costs of running an internet search service.
  3. What are the marginal costs of Google providing additional internet searches?
  4. Discuss the relationship between costs, revenue and profit for a company like Google as demand for their servces grows.