When people shop in supermarkets they often look for what’s on special offer. After all, everyone likes a bargain. About 35–37% of supermarket items are on special offer at any one time and around 50% of the money spent by customers is on such items.
But things aren’t always as they seem. Supermarkets use clever marketing to persuade people that they’re getting a good deal, while sometimes it’s nothing of the sort. Examples include putting up prices for a while and then reducing them again saying “huge reduction”; or promoting an offer of, say, “three for £2”, when you could buy an individual item for 60p; or using the word “now” £2.50 to imply that the previous price was higher, when in fact it wasn’t; or selling a double-sized “value pack” for more than double the price of the regular size. These tricks are commonplace in supermarkets.
Sometimes the wary consumer will be able to find out which offers are genuine, but it’s not always that easy. And even if you do buy something at a genuine discount, is it something you really want? Or have you been persuaded to buy it simply because it’s on offer? Supermarkets study consumers’ psychology. They find clever ways of promoting products to make us feel that we have done well in getting a bargain.
The following programme in the BBC’s Panorama series looks at the big four supermarkets in the UK – Tesco, Asda, Sainsbury’s and Morrisons – which between then have 68% of supermarket sales. It gives examples of some of the not so special offers and how consumers are being hoodwinked.
Webcast
Revealed: The truth about supermarket ‘bargains’ BBC Panorama (clip), Sophie Raworth (5/12/11)
The Truth About Supermarket Price Wars BBC Panorama (full programme), Sophie Raworth (5/12/11)
Articles
What you need to know about the supermarket price wars Totally Money (7/12/11)
Supermarkets accused of misleading consumers The Telegraph, Nick Collins (5/12/11)
Supermarket price war: Can they all be cheapest? BBC News, Anthony Reuben (9/12/11)
Are Our Retailers Criminals? International Supermarket News, Laura Elliott (6/12/11)
Supermarket deals “not what they seem” warns expert Retail Gazette, Gemma Taylor (6/12/11)
Questions
- What types of misleading offers are identified in the Panorama report?
- For what reasons are consumers “taken in” by such offers? Does this imply that consumers are irrational?
- Does intense oligopolistic competition between the big four supermarkets lead to lower prices?
- How is it possible for two supermarkets to claim that they are cheaper than the other? How would you decide which supermarket was generally cheaper?
- Why might it be difficult for an independent agency to do a comparison of prices of different supermarket chains?
Divided we stand is the title of a new report by the Organisation for Economic Co-operation and Development (OECD). Its sub-title is “Why inequality keeps rising”. The report shows how the gulf between rich and poor has widened in most countries, both developed and developing. As the introduction states:
In the three decades prior to the recent economic downturn, wage gaps widened and household income inequality increased in a large majority of OECD countries. This occurred even when countries were going through a period of sustained economic and employment growth.
The report analyses the major underlying forces behind these developments. Its conclusion is that inequality looks set to continue widening, especially with the worldwide economic slowdown and rise in unemployment. However, the report says that “there is nothing inevitable about growing inequalities. Globalisation and technological changes offer opportunities but also raise challenges that can be tackled with effective and well-targeted policies.”
So just what is the extent of inequality? How has it changed over time? And what can be done to reduce inequality? The webcast produced by the OECD to accompany the report looks at the problem, and the report and articles look at what can be done about it.
Webcast
Record inequality between rich and poor OECD (5/12/11)
Articles
Governments need will to fix growing inequality Times Colonist (Canada), Paul Willcocks (8/12/11)
Capitalism defies the laws of gravity Sydney Morning Herald, (7/12/11)
UK pay gap rises faster than any rich nation – OECD The Telegraph, (5/12/11)
The Income Inequality Boom: It’s Real and It’s Everywhere The Atlantic, Derek Thompson (6/12/11)
Income inequality growing faster in UK than any other rich country, says OECD Guardian, Randeep Ramesh (5/12/11)
OECD inequality report: how do different countries compare? Guardian datablog (5/12/11)
Inequality in Britain: faring badly in an unfair world Guardian (5/12/11)
OECD calls time on trickle-down theory Financial Times, Nicholas Timmins (5/12/11)
Wage inequality ‘getting worse’ in leading economies BBC News, Adam Fleming (5/12/11)
OECD Report and Documents
Governments must tackle record gap between rich and poor, says OECD OECD Press Release (5/12/11)
Divided we Stand: Why Inequality Keeps Rising – Introduction by Angel Gurría, OECD Secretary-General, at Press Conference OECD (5/12/11)
Divided we Stand: Why Inequality Keeps Rising – 4-Page Summary of Report (5/12/11)
An Overview of Growing Income Inequalities in OECD Countries: Main Findings OECD (5/12/11)
Questions
- Why may inequality be seen as a ‘bad thing’ for society as a whole and not just the poor?
- Does it matter for the poor if rich people’s incomes grow at a greater rate than those of the poor so long as the incomes of the poor do indeed grow?
- Explain what is meant by the Gini coefficient. What has happened to the Gini coefficient over the past few years across the world?
- Are there any common explanatory features in the economies of those countries where income inequality is growing rapidly? Similarly, are there any common explanatory features in the economies of those countries where income inequality is not growing, or growing only very slowly?
- What are the causes of rising inequality?
- Identify policies that can be adopted to tackle growing inequality.
- What problems arise from policies to reduce inequality by (a) reducing inequalities in disposable income; (b) providing more free services to all, such as healthcare and education? How might these problems be mitigated?
The meeting of EU leaders on night of Thursday/Friday 8/9 December was the latest in a succession of such meetings designed to solve the eurozone’s problems (see also, Part A, Part B and Part C in this series of posts from earlier this year).
Headlines in the British press have all been about David Cameron’s veto to a change in the Treaty of Lisbon, which sets the rules of the operation of the EU and its institutions. Given this veto, the 17 members of the eurozone and the remaining 9 non-eurozone members have agreed to proceed instead with inter-governmental agreements about tightening the rules governing the operation of the eurozone.
In this news item we are not looking at the politics of the UK’s veto or the implications for the relationship between the UK and the rest of the EU. Instead, we focus on what was agreed and whether it will provide the solution to the eurozone’s woes: to fiscal harmonisation; to stimulating economic growth; to bailing out severely indebted countries, such as Italy; and to recapitalising banks so as to protect them from sovereign debt problems and the private debt problems that are likely to rise as the eurozone heads for recession.
The rules on fiscal harmonisation represent a return to something very similar to the Stability and Growth Pact, but with automatic and tougher penalties built in for any country breaking the rules. What is more, eurozone member countries will have to submit their national budgets to the European Commission for approval.
The agreement has generally been well received – stock markets rose in eurozone countries on the Friday by around 2%. But the consensus of commentators is that whilst the agreement might prove a necessary condition for rescuing the euro, it will not be a sufficient condition. Expect a Part E (and more) to this series!
Meanwhile the following articles provide a selection of reactions from around the world to the latest agreement.
Articles
EU leaders announce new fiscal agreement Southeast European Times, Svetla Dimitrova (9/12/11)
Eurozone crisis: What if the euro collapses? BBC News (9/12/11)
New European Treaty Won’t Solve Current Liquidity Crisis Huffington Post, Bonnie Kavoussi (9/12/11)
UK alone as EU agrees fiscal deal BBC News (9/12/11)
A good deal for the UK – or the euro? BBC News, Stephanie Flanders (9/12/11)
European leaders strengthen firewall Financial Times, Joshua Chaffin and Alan Beattie (9/12/11)
EU leaders push for tough rules in new treaty DW-World, Bernd Riegert (9/12/11)
German Vision Prevails as Leaders Agree on Fiscal Pact The New York Times, Steven Erlanger and Stephen Castle (9/12/11)
European Union leaders agree to forge new fiscal pact; Britain the only holdout The Washington Post, Anthony Faiola (9/12/11)
The new rules by EU leaders Irish Independent (10/12/11)
More uncertainty seen in wake of EU summit Deseret News (9/12/11)
EU president unveils raft of crisis-fighting measures The News (Pakistan) (10/12/11)
No rave reviews The Economist, Buttonwood (9/12/11)
Beware the Merkozy recipe The Economist (10/12/11)
Europe blunders into a blind, and dangerous, alley Guardian, Larry Elliott, (9/12/11)
As the dust settles, a cold new Europe with Germany in charge will emerge Guardian, Ian Traynor, (9/12/11)
Euro zone agreement only partial solution – IMF Reuters, Tova Cohen and Ari Rabinovitch (11/12/11)
Celebration Succumbs to Concern for Euro Zone New York Times, Liz Alderman (12/12/11)
In graphics: The eurozone’s crisis BBC News
Questions
- How do the latest proposals for fiscal harmonisation differ from the Stability and Growth Pact?
- How might a Keynesian criticise the agreement?
- What is the role of (a) the IMF and (b) the ECB in the agreement?
- Do you agree that the agreement is a necessary but not sufficient condition for solving the eurozone’s problems?
You’ve probably heard of Groupon. If you join its emailing list, the company will send you daily details of deals in your area that it has negotiated with local retailers. If you want to take advantage of any particular deal, you sign up for it online and if enough people do so to reach a minimum number agreed with the retailer, Groupon will bill your credit card. You then download the voucher and use it to purchase you discounted item or service. Discounts are often substantial – 50% or more.
But are these deals as good as they seem? On 2 December, the UK’s Advertising Standards Authority took the decision to refer Groupon UK to the Office of Fair Trading, following 48 breaches of the advertising code of practice in eleven months. It referred complaints about Groupon’s:
• Failure to conduct promotions fairly, such as not making clear significant terms and conditions
• Failure to provide evidence that offers are available
• Exaggeration of savings claims
And it was not just consumers who had complained. Many retailers found that so many people signed up for certain deals and the discounts were so great, with Groupon often charging the retailer half the discounted price, that retailers made substantial losses on the deals. One example was a cupcake maker, Rachel Brown, who runs the Need a Cake bakery in Reading, Berkshire. She had to bake so many extra cupcakes below cost that profits for the year were wiped out.
So what is the nature of this market failure and how appropriate are the competition authorities for dealing with it? The following webcasts and articles look at the issues. They also consider the growing problems Groupon faces in the market from new competitors.
It has not been good news recently for Groupon and it’s hardly surprising that, following Groupon’s flotation on the Nasdaq stock exchange in the USA last month, and an initial surge in the share price, its shares have since fallen by over 40%.
Webcasts
Groupon investigated by OFT Channel 4 News on YouTube, Benjamin Cohen (2/12/11)
Time to Jump Off Groupon Bandwagon? Newsy (24/11/11)
Articles
Groupon to be investigated by Office of Fair Trading Guardian, Mark Sweney (2/12/11)
OFT launches investigation into Groupon advertisements BBC News (2/12/11)
UK regulator launches Groupon probe Financial Times, Michael Stothard (2/12/11)
Groupon investigated by UK advertising authorities ZDNet, Eileen Brown (5/12/11)
Deal with it: Groupon ponders its future Independent, Stephen Foley (6/12/11)
Groupon’s Business Model Doomed To Fail Seeking Alpha, Mazen Abdallah (5/12/11)
Small Businesses Hate Groupon LiveOutLoud, Loral Langemeier
Competition authorities sites
ASA refers complaints about Groupon to OFT Advertising Standards Authority (2/12/11)
Investigation into the trading practices of MyCityDeal Limited (trading as Groupon UK) Office for Fair Trading (2/12/11)
Questions
- What market failings are there in the discount voucher market?
- What to retailers gain from dealing with companies such as Groupon?
- Do small businesses have anyone other than themselves to blame if they make a loss from doing a deal with Groupon?
- What should be the role of the competition authorities in the discount voucher market?
- Is Groupon’s business model ‘doomed to failure’ and if so why?
- Does Groupon have a ‘first-mover advantage’?
- Are there any barriers to entry of new firms into the discount voucher market? If so, what are they? What are the implications of your answer for the future of Groupon?
Twice a year, directly after the government’s Spring Budget and Autumn Statement, the Institute for Fiscal Studies gives its verdict on the performance of the economy and the government’s economic policies – past and planned. This year is no exception. After the Chancellor had delivered his Autumn Statement, the next day the IFS published its analysis. And what grim reading it makes.
• Real average (mean) incomes in 2011 will have fallen by 3%.
• Between 2009/10 and 2012/13, real median household incomes will have fallen by 7.4%
• Over the same period, real mean household income will have fallen by 4.7% – easily the biggest 3-year drop since records began in the mid 1950s.
• Real mean household incomes will be no higher in 2015/16 than in 2002/03.
• The poorest will be hardest hit by the measures announced in the Autumn Statement.
• Infrastructure spending of £4bn to £5bn will only go some way offsetting the effects of £17bn capital spending cuts over the Parliament.
• The economy will be 3.5% smaller in 2016 than thought in March.
• The structural budget deficit is 1.6% higher than thought in March.
• That will extend to 6 years the period over which total spending will have been cut year on year.
Referring to this last point, Paul Johnson, director of the IFS, said in his Opening Remarks, “One begins to run out of superlatives for describing quite how unprecedented that is. Certainly there has been no period like it in the UK in the last 60 years.” Referring to the fall in real incomes, he said, “Again we are running out of superlatives to describe just how extraordinary are some of these changes.”
Commentators have referred to the “lost decade” where the average Briton will not have seen an increase in real income.
Articles
Autumn Statement 2011: Families face ‘lost decade’ as spending power suffers biggest fall since 1950s, says IFS The Telegraph, Matthew Holehouse (30/11/11)
Autumn Statement 2011: IFS talks down George Osborne’s growth plan The Telegraph, Philip Aldrick (30/11/11)
Autumn statement study by IFS predicts lost decade for UK living standards Guardian, Katie Allen and Larry Elliott (30/11/11)
Britons Enduring 13-Year Squeeze on Living Standards, IFS Says Bloomberg Businessweek, Gonzalo Vina (30/11/11)
The UK now faces a ‘lost decade’ Financial Times, Martin Wolf (29/11/11)
Warning of seven-year squeeze Independent, James Tapsfield, Andrew Woodcock (30/11/11)
Osborne’s impact laid bare: The rich get richer and the poor get poorer Independent, Ben Chu, Oliver Wright (1/12/11)
Incomes to fall 7.4% in three years, says IFS BBC News (30/11/11)
No growth in income for 14 years, warns IFS BBC News, IFS director Paul Johnson (30/11/11)
UK economy: Third worst year since the war BBC Today Programme, IFS director Paul Johnson (29/11/11)
IFS Analysis
Autumn Statement 2011 and the OBR Economic and Fiscal Outlook IFS (30/11/11)
Questions
- Why is it likely that the median real income will have fallen by more than the mean real income?
- Why is the structural deficit now estimated to be some 1.6 percentage points higher than was estimated by the OBR back in March 2011?
- How could the structural deficit be affected by a prolonged recession? Is this a case of hysteresis?
- What are the government’s fiscal rules?
- Is the IFS predicting that the rules will be met? What might adversely affect this prediction?
- If technological progress is allowing a continuous increase in potential real GDP, why will median real incomes have fallen over the 13 years between 2002/03 and 2015/16? What might have affected long-term aggregate supply adversely?