Category: Economics: Ch 04

“‘Capitalism,’ Schumpeter wrote, ‘is by nature a form or method of economic change and not only never is but never can be stationary … This process of Creative Destruction is the essential fact about capitalism”. In the article below William Keegan looks at this process of creative destruction and relates it to the current financial crisis and the downturn in the business cycle.

Moral hazard? It’s just another danger along the capitalist way Guardian (5/10/08)
Time To Drop The Baggage That Comes With Moral Hazard Financial Times (4/10/08)

Questions

1. Explain what is meant by the term ‘Creative Destruction’.
2. Explain what is meant by the term ‘Moral Hazard’.
3. “In theory, enlightened economic policies can moderate the workings of the business cycle”. Discuss possible policies that can moderate the workings of the business cycle.
4. Discuss the extent to which the recent economic boom was an ‘asset-price boom’ rather than a ‘traditional one’.

Behavioural economics looks at the way in which people behave when making economic decisions about spending. It looks essentially and what people buy and why they buy it. Research in behavioural economics has started to question some of the traditional economic assumptions of rationality and argues that habits and other psychological factors may be more important than conventionally assumed.

Why we buy what we buy Guardian (20/5/08)

Questions

1. Explain what is meant by ‘behavioural economics’.
2. Evaluate the principal factors that people take into account when choosing to buy a consumer good.
3. “….. average people are all far more irrational and more human than economists allow”. Discuss the extent to which this might be true.

In the article below Tim Harford (the Undercover Economist) looks at rationality in the purchase of cigarettes. He consider whether healthy and happy smokers are the same thing and the extent to which smokers would be happier if cigarettes were more expensive.

Why smokers are happier when cigarettes cost more MSN Slate (17/5/08)

Questions

1. Identify the principal factors that determine the level of demand for cigarettes.
2. Given the factors identified in part (a), discuss the likely value of the price elasticity of demand for cigarettes.
3. Discuss the extent to which higher cigarette prices would make smokers happier.

Researchers at the California Institute of Technology have shown that a person’s enjoyment of wine is heightened if they are told that the wine is an expensive one. So what are the main factors determining the demand for wine? Is it really the taste or is it simply the expectation resulting from the price?

Raising a glass to pricey wine BBC News Online (14/1/08)
High price makes wine taste better Times Online (13/2/08)
Why expensive wine tastes the best Metro (13/2/08)

Questions

1. What are the main factors determining the demand for wine? Assess the relative importance of each of these factors in the overall level of demand.
2. Analyse how utility theory can help to explain the level of demand for more expensive wine.
3. How would marginal utility and market demand be affected by the knowledge that bottle of wine is a relatively expensive one?

The start of a new year is a time that many of us make New Year Resolutions. Generally we have broken these before then end of January, but a new web site called Stickk.com aims to helps us keep the resolutions. Can economics help us rationalise the process of making resolutions? In the article below Tim Harford (the Undercover Economist) looks at incentives and what economics can tell us about New Year Resolutions.

Rationalising resolutions MSN Slate (22/12/07)

Questions

1. Assess the importance of incentives in determining people’s economic behaviour.
2. How does the analysis of ‘rational behaviour’ help us understand the economic choices people make?
3. Discuss the likely success of the business model developed by Stickk.com.