Kraft was seeking to take over Cadbury since September 2009, (see Cadbury: Chocolate all change and A Krafty approach to Cadbury). But the Cadbury board had rejected previous bids as being too low. The September bid, for example, was valued at £10.2bn. On 19 January 2010, however, after heated negotiations the board accepted the latest offer by Kraft valued at £11.5bn ($19bn).
But is the deal good news? Or will what is sweet for senior management and the financial institutions which brokered the deal be dark bitter news for the main stakeholders – consumers, workers and shareholders? The following articles explore the issues.
Cadbury battle ends with midnight handshake Financial Times, Lina Saigol (19/1/10)
Cadbury takeover: a crafty bit of business or an overpriced confection? Telegraph, Jonathan Sibun (20/1/10)
Cadbury’s sweet City deal leaves a bitter taste in Bournville Guardian, Heather Stewart and Nick Mathiason (19/1/10)
Thousands of Cadbury jobs under threat as Kraft swallows a British icon (including video) Times Online, Helen Nugent and Catherine Boyle (20/1/10)
Cadbury deal ‘the price of globalisation’ Financial Times, Jenny Wiggins and Jonathan Guthrie (19/1/10)
Cadbury sale ‘right thing to do’ FT video (19/1/10)
Bitterness as Kraft wins Cadbury Independent, Nick Clark (20/1/10)
The winners: Management duo in line for bumper pay packet from takeover deal Independent, Nick Clark (20/1/10)
Kraft came hunting in the only country that would sell – Britain Independent, James Moore (20/1/10)
Kraft’s takeover leaves a bitter taste in the mouth Telegraph, Tracy Corrigan (19/1/10)
A sweet deal – or a takeover that is hard to swallow? Independent, Hamish McRae (20/1/10)
Cadbury: banks are the real winners BBC News blogs: Peston’s Picks, Robert Peston (20/1/10)
Warren Buffett blasts Kraft’s takeover of Cadbury Guardian, Graeme Wearden (20/1/10)
Cadbury says job cuts inevitable after Kraft takeover (including videos) BBC News (19/1/10)
Cadbury and the open market theory: they’d better be right Guardian blog, Michael White (20/1/10)
The Business: Bonus season and the Cadbury takeover Guardian podcast, Aditya Chakrabortty
How did Quakers conquer the British sweet shop? BBC News Magazine, Peter Jackson (20/1/10)
Why Kraft must keep organic cacao farmers sweet Guardian blog, Craig Sams (20/1/10)
Questions
- What were the incentives for the Cadbury board to accept the proposed offer by Kraft?
- Do such incentives lead to the efficient operation of markets?
- Explain what is meant by ‘competition for corporate control’. To what extent is such competition in the interests of consumers?
- What economies or diseconomies of scale are likely to result from the takeover? What will determine the extent to which changes in costs are passed on to the consumer?
- How will the following stakeholders fare from the takeover, both in the short run and in the long run: (a) consumers; (b) workers; (c) shareholders?
- Examine Warren Buffet’s arguments for rejecting the deal.
With banks around the world revealing massive profits and huge bonuses, governments are getting increasingly uneasy that their bailouts have lined the pockets of bank executives. Not surprisingly voters are demanding that bankers should not be rewarded for their reckless behaviour. After all, it was taxpayers’ money that prevented many banks going bankrupt during the credit crunch.
Banks, of course, seek to justify the bonuses. If you don’t pay large bonuses, they maintain, then senior staff will leave and profits will suffer. It’s nothing to do with ‘morality’, they claim. It’s the market. ‘If you don’t pay the market rate, then executives will leave and take higher-paid jobs elsewhere.’
So are governments calling this bluff? In his pre-Budget report in December, the UK’s Chancellor of the Exchequer, Alistair Darling, announced a 50% tax on bank bonuses over £25,000. This was followed by an announcement by Nicholas Sarkozy that the French government would impose a similar 50% tax on bonuses over €27,500.
Then in mid January, President Obama proposed a tax on financial institutions with balance sheets above $50 billion. This would be levied at a rate of 0.15 percent of certain assets. But this was not a tax on bank bonuses, as favoured by the British and French governments, nor a tax on financial transactions – a type of Tobin tax – as favoured by Angela Merkel (see Tobin or not Tobin: the tax proposal that keeps reappearing). Nevertheless, it was another way of recouping for the taxpayer some of the money used to rescue banks and prevent a banking collapse.
So is this payback time for bankers, or will it simply be bank shareholders that suffer? And why can banks pay such large bonuses in the face of so much public hostility? The following articles explore the issues.
To leave or not to leave: the supertax question Financial Times, Patrick Jenkins and Kate Burgess (9/1/10)
French tax to raise €360m Financial Times, Scheherazade Daneshkhu and Ben Hall (13/1/10)
Oversized bank bonuses: classic case of overcharging The Business Times (Singapore), Anthony Rowley (15/1/10)
Obama vows to recoup ‘every dime’ taxpayers lent banks Belfast Telegraph (15/1/10)
Obama outlines $117bn bank levy (including video) BBC News (14/1/10)
Obama lays out his proposal to tax big US banks Sydney Morning Herald, Jackie Calmes (16/1/10)
Obama’s bank tax will only work if there’s a master plan in place Telegraph, Tracy Corrigan (14/1/10)
Turning the tables The Economist (14/1/10)
Obama’s bigger rod for banks BBC News, Peston’s Picks, Robert Peston (14/1/10)
Will Obama’s tax go global? BBC News, Peston’s Picks, Robert Peston (15/1/10)
Darling: I won’t do an Obama and tax the banks Scotsman, Eddie Barnes (16/1/10)
Obama tax is only the beginning of the banking Blitz Telegraph, Edmund Conway (15/1/10)
Bank taxes edge closer to the real target Guardian, Dan Roberts (15/1/10)
Questions
- Compare the incentive effects on bankers of the British, French and US measures discussed in the articles.
- Why does the ‘market’ result in high bank bonuses? Where does economic power lie in the market?
- Assume that you hold shares in Bank A. Would you welcome (a) high bonuses for executives of Bank A; (b) a tax on bank bonuses; (c) a ceiling on bank bonuses; (d) a tax on certain bank assets? Explain.
- What insights can game theory provide for the likely success in clawing back bank bonuses without doing damage to the economy?
- Consider whether Obama’s tax will “go global”.
At the end of two weeks of often acrimonious wrangling between representatives from 193 countries, an agreement – of sorts – was reached at the climate change summit in Copenhagen. What was this agreement? It was an ‘accord’ brokered by the USA, China, India, Brazil and South Africa.
This Copenhagen Accord contains three elements. The first is a recognition of the need to prevent global temperatures rising by more than 2 degrees Celsius above pre-industrial levels. The second is a commitment by developed countries to give $30bn of aid between 2010 and 2012 to developing countries for investment in green technology and to mitigate the effects of climate change. In addition, a goal was set of providing $100bn a year by 2020. The third is for rich countries to give pledges on emissions reductions and for developing countries to give pledges on reducing emissions increases. Developed countries’ pledges will be scrutinised by the UN Framework Convention on Climate Change, while developing countries will merely be required to submit reports on their progress in meeting their pledges.
But this is only an accord. It has no legal status and was merely ‘recognised’ by the countries at the conference. What is more, the target of limiting temperature rises to 2C does not contain a date by which temperature rises should peak. Also, as countries are not required to submit targets for emissions until February 2010, it is not clear how these targets will be kept low enough to meet the temperature target and there is no identification of penalites that would apply to countries not meeting their pledges.
Not surprisingly, reactions around the world have been mixed. The following podcasts and articles look at these reactions and at the economic mechanisms that will be required to meet the 2C limit
Podcasts and videos
Recriminations after Copenhagen summit (video) BBC News, David Loyn (21/12/09)
Copenhagen special: Climate change talks end in failure Guardian podcast (19/12/09)
Where do we go after Copenhagen? BBC Today Programme (21/12/09)
Articles
What was agreed and left unfinished in U.N. climate deal Reuters of India Factbox (20/12/09)
Copenhagen deal: Key points BBC News (19/12/09)
Copenhagen deal reaction in quotes BBC News (19/12/09)
Copenhagen climate summit fails green investors BBC News, Damian Kahya (22/12/09)
Why did Copenhagen fail to deliver a climate deal? BBC News (22/12/09)
Copenhagen climate accord: Key issues BBC News (19/12/09)
Harrabin’s Notes: After Copenhagen BBC News, Roger Harrabin (19/12/09)
Copenhagen climate conference: Who is going to save the planet now? Telegraph, Louise Gray (21/12/09)
Copenhagen’s One Real Accomplishment: Getting Some Money Flowing New York Times, James Kanter (20/12/09)
Copenhagen climate summit: plan for EU to police countries’ emissions (including video) Telegraph, James Kirkup, and Louise Gray (19/12/09)
The road from Copenhagen Guardian, Ed Miliband (UK Secretary of State for Energy and Climate Change) (20/12/09)
Carbon Prices Tumble After ‘Modest’ Climate Deal Bloomberg, Mathew Carr and Ewa Krukowska (21/12/09)
Copenhagen deal causes EU carbon price fall BBC News (21/12/09)
Have the hopes of environmentalists been dashed? Financial Times, Clive Cookson (21/12/09)
EU reflects on climate ‘disaster’ Financial Times, Joshua Chaffinin (22/12/09)
China not to blame on climate China Daily, Zhang Jin (23/12/09)
Selling a low-carbon life just got harder Times Online, Jonathon Porritt (21/12/09)
Better than nothing The Economist (19/12/09)
Copenhagen has given us the chance to face climate change with honesty Observer, James Hansen (27/12/09)
Questions
- What incentives exist for countries to agree to tough pledges to reduce emissions?
- Was the very limited nature of the Copenhagen Accord a Nash equilibrium? Explain.
- Is the carbon price a good indicator of the effectiveness of measures to curb emissions?
- Must any agreement have verifiable targets for each country of the world if it is to be successful in curbing carbon emissions?
- Is a cap-and-trade system the best means of achieving emissions reductions? Explain.
The New Economic Foundation (NEF) is “an independent think-and-do tank that inspires and demonstrates real economic well-being.” It aims “to improve quality of life by promoting innovative solutions that challenge mainstream thinking on economic, environmental and social issues. We work in partnership and put people and the planet first.” It has just published a study into pay, A Bit Rich: Calculating the real value to society of different professions (see link below). This argues that narrow notions of productivity, whilst having some relation to pay, are a poor way of judging the worth of particular jobs to society.
“In this report NEF … takes a new approach to looking at the value of work. We go beyond how much different professions are paid to look at what they contribute to society. We use some of the principles and valuation techniques of Social Return on Investment analysis to quantify the social, environmental and economic value that these roles produce – or in some cases undermine.
Our report tells the story of six different jobs. We have chosen jobs from across the private and public sectors and deliberately chosen ones that illustrate the problem. Three are low paid – a hospital cleaner, a recycling plant worker and a childcare worker. The others are highly paid – a City banker, an advertising executive and a tax accountant. We recognise that our incentives are created by the institutions and systems around us. It is not our intention therefore, to target the individuals that do these jobs but rather to examine the professions themselves.”
So, to what extent do rates of pay reflect the ‘true value’ of what is being created? How could we establish this ‘true value’? Does pay even reflect marginal productivity in the narrow private sense? The report and the articles look at these issues.
A Bit Rich New Economics Foundation (14/12/09), (see also)
Top bankers destroy value, study claims Financial Times, Chris Giles (14/12/09)
Hospital cleaners ‘worth more to society than bankers Telegraph, James Hall (14/12/09)
Cleaners ‘worth more to society’ than bankers – study BBC News, Martin Shankleman (14/12/09)
Cleaners worth more to society than bankers, says thinktank Guardian (14/12/09)
Hospital cleaners ‘of more value to society than bankers’ Scotsman, Alan Jones (14/12/09)
Bankers and accountants a drain on the state, says think-tank Management Today (14/12/09)
Are cleaners worth more than bankers? BBC World Service (14/12/09)
Questions
- What is meant by the marginal productivity theory of wage determination? Does the NEF study undermine this theory? Explain.
- Why are elite bankers, tax accountants and advertising executives paid so much more than hospital cleaners, waste recycling workers and childcare workers?
- “Until the prices of goods and services reflect the true costs of their production, incentives will be misaligned. This means damaging activities will be relatively cheap and profitable, while positive activities will be discouraged.” Explain this statement and whether you agree with it.
- To what extent can the misalignment of pay and social worth be explained by externalities?
- What is the basis for arguing that tax accountants and City bankers have negative social worth? Do you agree? Explain.
- What would happen if hospital cleaners were give a pay rise and bankers given a pay cut so that cleaners ended up with a higher pay than bankers?
- In the light of the NEF study, what policies should the government adopt toward pay inequality?
In these news blogs, we’ve considered a Tobin tax on a number of occasions: see A Tobin tax – to be or not to be? and Tobin’s nice little earner. On 10 December 2009, the Treasury published a discussion document, Risk, reward and responsibility: the financial sector and society. This, amongst other things, considers the case for a financial transactions tax – a form of Tobin tax. As Box 4.A on page 35 states:
“James Tobin’s original proposal for a transaction tax was to tax foreign exchange transactions. The purpose of the tax was to tackle excessive exchange rate fluctuation and speculation on currency flows, as Tobin felt that short-term movements in capital flows could severely limit the ability of governments and central banks to follow appropriate domestic policies for their economies.
However, the recent crisis has shown that there is considerable risk inherent in other financial markets. In some of these markets trading volumes have also grown enormously compared to the value of underlying assets. As set out above, instability may result from these markets due to the complex nature of counterparty networks and a lack of transparency, and the transmission of financial shocks through the system.
Recent attention has therefore focused on a broader tax on financial transactions – potentially, this would include trading in a wide range of instruments, currently traded both on and off-exchange.”
The goverment in the UK has recently taken one step in increasing taxes on the financial sector. In its 2009 pre-Budget report, delivered on 9 December (see Cutting the deficit and tackling the recession. Incompatible goals?), a new tax on bank bonuses was imposed. The rate is 50% on bonuses over £25,000. Since then a similar tax has been imposed in France and Germany’s Chancellor, Angela Merkel, said that she found it a ‘charming idea’, although probably not practical under German law. She did support, however, the use of a Tobin tax on financial transactions, similar to the one being considered in the UK. Such a tax, to be effective, would ideally have to be imposed worldwide, but at least by a large number of countries.
So is the case for a Tobin tax gathering momentum? The following video podcast considers the tax’s aims, effectiveness and practicality – as do the articles.
Video podcast
Radical Tobin Tax proposal could go mainstream BBC Newsnight, Paul Mason (10/12/09)
Articles
Now’s the time for a Tobin tax Guardian, George Irvin (11/12/09)
EU leaders urge IMF to consider Tobin tax Financial Times, Tony Barber and George Parker (11/12/09)
We can always get to Utopia – even from here Irish Times, Paul Gillespie (12/12/09)
HM Treasury makes case for Tobin tax City A.M., Julia Kollewe (11/12/09)
The Tobin Tax – a brief history Telegraph (8/11/09)
European Union presses IMF to consider Tobin tax Telegraph (11/12/09)
Questions
- How do current proposals for a Tobin tax differ from Tobin’s original proposals (see Sloman and Wride, Economics 7th edition, pages 756–8 or Sloman and Hinde, Economics for Business 4th edition, pages 743–5)?
- Explain how a Tobin tax could be used to reduce destabilising speculation without preventing markets moving to longer-term equilibria.
- How might the use of a Tobin tax on financial transactions help to curb some of the ‘excessive rewards’ made from financial dealing?
- Examine the advantages and disadvantages of using a Tobin tax on financial transactions. How might the disadvantages be reduced?
- What considerations would need to be taken into account in setting the rate for a Tobin tax on financial transactions?