Have you ever had a drink or packet of peanuts from a hotel minibar and then regretted being tempted when you saw the price on checkout? If things like minibars and internet access are so over-priced in hotels, then how can they get away with it? Why do people pay these amounts and what can economics tell us about this pricing behaviour?
Minibar economics MSN Slate (17/2/07)
|1.||Explain the reasoning behind hotel pricing strategies for rooms and minibars.|
|2.||Discuss the impact of competition on hotel pricing strategies for rooms and extras like minibars and internet access.|
|3.||Examine the reasons why more companies do not do “advertising campaigns boasting about their what-you-see-is-what-you-get pricing”.|