Category: Essentials of Economics 9e

Inflation’s rising again! After a year of falling inflation, with CPI inflation being below the Bank of England’s target of 2% since June 2009, inflation began rising again in October 2009 and then shot up in December. In the year to November 2009, CPI inflation was 1.9%. In the year to December it had risen to 2.9% – well above the 2% target. As the National Statistics article states, however:

This record increase is due to a number of exceptional events that took place in December 2008:

  • the reduction in the standard rate of Value Added Tax (VAT) to 15 per cent from 17.5 per cent
  • sharp falls in the price of oil
  • pre-Christmas sales as a result of the economic downturn
  • These exceptional events led to the CPI falling by 0.4 per cent between November and December 2008 (a record fall between these two months). The CPI increase between November and December 2009 of 0.6 per cent is far more typical (the CPI increased by 0.6 per cent between November and December in both 2006 and 2007). These exceptional events also affected the change in the RPI annual rate.

    So what should the Bank of England do? 2.9% is well above the target of 2%. So should the Monetary Policy Committee raise interest rates at its next meeting? The answer is no. Although inflation is above target, the Bank of England is concerned with predicted inflation in 24 months’ time. Almost certainly, the rate of inflation will fall back as the special factors, such as the increase in VAT back to 17.5% and earlier falls in VAT and oil prices, fall out of the annual data.

    What is more, the sudden rise in CPI inflation is almost entirely due to cost-push factors, not demand-pull ones. Rises in costs have a dampening effect on demand. Raising interest rates in these circumstances would further dampen demand – the last thing you want to do as the economy is beginning a fragile recovery from recession.

    The Bank of England’s policy recognises that the prime determinant of inflation over the medium term is aggregate demand relative to potential output. For this reason it doesn’t respond to temporary supply-side (cost) shocks.

    Avoid false alarm over UK inflation Financial Times (20/1/10)
    Oh dear. Inflation is back again Telegraph, Jeremy Warner (19/1/10)
    Mervyn King confident on inflation target Times Online, Grainne Gilmore (19/1/10)
    How should we remember 2009? As the year the Bank of England’s inflation target died Telegraph, Jeremy Warner (20/1/10)
    An embarrassing bungee-jump The Economist (21/1/10)
    Priced in BBC News, Stephanomics, Stephanie Flanders’ blog (19/1/10)
    This MPC is not fit for purpose New Statesman, David Blanchflower (21/1/10)
    Jobs joy takes sting out of inflation misery Sunday Times, David Smith (24/1/10)

    For CPI inflation data, see Consumer Prices Index (CPI) National Statistics

    Questions

    1. For what reasons might inflation be expected to fall back to 2% later in the year?
    2. Does the rise in inflation to 2.9% put pressure on the Bank of England’s Monetary Policy Committee (MPC) to raise interest rates? Explain why or why not.
    3. What factors is the MPC likely to consider at its February meeting when deciding whether or not to embark on a further round of quantitative easing?
    4. What effects has the depreciation of sterling had on inflation? Explain whether this effect is likely to continue and what account of it should be taken by the MPC when setting interest rates.
    5. What is meant by ‘core inflation’? Why did this rise to 2.8% in December 2009?
    6. What is the role of expectations in determining (a) inflation and (b) real GDP in 24 months’ time?
    7. Why, according to David Blanchflower, is the MPC not ‘fit for purpose’?

    Kraft was seeking to take over Cadbury since September 2009, (see Cadbury: Chocolate all change and A Krafty approach to Cadbury). But the Cadbury board had rejected previous bids as being too low. The September bid, for example, was valued at £10.2bn. On 19 January 2010, however, after heated negotiations the board accepted the latest offer by Kraft valued at £11.5bn ($19bn).

    But is the deal good news? Or will what is sweet for senior management and the financial institutions which brokered the deal be dark bitter news for the main stakeholders – consumers, workers and shareholders? The following articles explore the issues.

    Cadbury battle ends with midnight handshake Financial Times, Lina Saigol (19/1/10)
    Cadbury takeover: a crafty bit of business or an overpriced confection? Telegraph, Jonathan Sibun (20/1/10)
    Cadbury’s sweet City deal leaves a bitter taste in Bournville Guardian, Heather Stewart and Nick Mathiason (19/1/10)
    Thousands of Cadbury jobs under threat as Kraft swallows a British icon (including video) Times Online, Helen Nugent and Catherine Boyle (20/1/10)
    Cadbury deal ‘the price of globalisation’ Financial Times, Jenny Wiggins and Jonathan Guthrie (19/1/10)
    Cadbury sale ‘right thing to do’ FT video (19/1/10)
    Bitterness as Kraft wins Cadbury Independent, Nick Clark (20/1/10)
    The winners: Management duo in line for bumper pay packet from takeover deal Independent, Nick Clark (20/1/10)
    Kraft came hunting in the only country that would sell – Britain Independent, James Moore (20/1/10)
    Kraft’s takeover leaves a bitter taste in the mouth Telegraph, Tracy Corrigan (19/1/10)
    A sweet deal – or a takeover that is hard to swallow? Independent, Hamish McRae (20/1/10)
    Cadbury: banks are the real winners BBC News blogs: Peston’s Picks, Robert Peston (20/1/10)
    Warren Buffett blasts Kraft’s takeover of Cadbury Guardian, Graeme Wearden (20/1/10)
    Cadbury says job cuts inevitable after Kraft takeover (including videos) BBC News (19/1/10)
    Cadbury and the open market theory: they’d better be right Guardian blog, Michael White (20/1/10)
    The Business: Bonus season and the Cadbury takeover Guardian podcast, Aditya Chakrabortty
    How did Quakers conquer the British sweet shop? BBC News Magazine, Peter Jackson (20/1/10)
    Why Kraft must keep organic cacao farmers sweet Guardian blog, Craig Sams (20/1/10)

    Questions

    1. What were the incentives for the Cadbury board to accept the proposed offer by Kraft?
    2. Do such incentives lead to the efficient operation of markets?
    3. Explain what is meant by ‘competition for corporate control’. To what extent is such competition in the interests of consumers?
    4. What economies or diseconomies of scale are likely to result from the takeover? What will determine the extent to which changes in costs are passed on to the consumer?
    5. How will the following stakeholders fare from the takeover, both in the short run and in the long run: (a) consumers; (b) workers; (c) shareholders?
    6. Examine Warren Buffet’s arguments for rejecting the deal.

    The government has been under a lot of pressure to tackle the culture of binge drinking. Figures for 2006/7 show that the cost to the NHS of binge drinking was £2.7 billion per year. In response, MPs are calling for a change in government policy towards the alcohol industry, arguing that at present the drinks industry has more control over policy than health experts. So what can be done?

    In a report published in early January 2010, the House of Commons Health Select Committee proposed a minimum price per unit of alcohol, tighter controls on advertising and mandatory labelling. A minimum price, the Committee argued, would reduce demand by heavy drinkers who are looking for cheap alcohol. At present, many supermarkets have promotions that involve selling cider and beer at below cost, allowing people to ‘pre-load’ cheaply at home before going out drinking. The report suggested that a minimum price of alcohol of 50p per unit would save more than 3000 lives per year and a minimum price of 40p per unit would save 1100 lives.

    Dr. Richard Taylor, an independent MP and member of the Commons Health Select Committee, said:

    “The evidence we took showed that minimum pricing was the most effective way forward and at the moment you can sometimes buy beer cheaper than water. Our message is that the price would be put up but only by a little for moderate drinkers. Surely that is a sacrifice to pay for the good health of young people.”

    However, those opposed to setting a minimum price per unit of alcohol argue that it would be unfair on moderate drinkers, that it wouldn’t work and that it could even be illegal. Instead, they argue that that government intervention needs to be smarter. It should not target everyone, but solely those groups consuming the most alcohol. The British Beer and Pub Association suggests that 10% of the population consumes 44% of all alcohol.

    It appears that the government won’t be following Scotland’s minimum price on alcohol, but will instead impose bans on all-you-can-drink deals and introduce compulsory identity checks. However, supermarket deals don’t appear to have been targeted. Successive governments have failed to tackle this problem sufficiently, but with an election approaching, will this be a proposal that is promoted?

    Raise alcohol price to save lives, MPs argue Telegraph, Rebecca Smith (8/1/10)
    Commons committee backs minimum alcohol pricing BBC News (8/1/10)
    Campagain to tackle cut price alchol The Arran Banner (8/1/10)
    Wyre Forest MP calls for alcohol minimum pricing The Shuttle (8/1/10)
    Should 50p be minimum price for a unit of alcohol? Have your say BBC News (8/1/10)
    BBPA: minimum price would be ineffective Morning Advertiser, Ewan Turney (8/1/10)
    Cost of binge drinking doubles for the NHS rises to £2.7 billion Mirror, James Lyons (2/1/10)
    Bring in 50p minimum price for alcohol, MPs urge Guardian, Toby Helm (3/1/10)
    All-you-can-drink pub offers facing ban BBC News (19/1/10)
    Too much of the hard stuff: what alcohol costs the NHS THE NHS Confederation, Issue 193 January 2010
    Minimum pricing for alcohol essential, says Health Committee Marketing Week, David Burrows (8/1/10)

    Minimum alcohol pricing ‘will affect the poor’ BBC News, Kevin Barron and Gavin Partington debate (8/1/10)

    Questions

    1. How is the equilibrium price of alcohol determined?
    2. Illustrate and explain the effects of the imposition of a minimum price.
    3. To what extent is a minimum price likely to be effective? How is elasticity likely to play a role in the effectiveness of such a policy?
    4. Why could the introduction of a minimum price on alcohol be illegal and contravene European competition law?
    5. What are the arguments for and against a minimum price on alcohol? Explain how and why some people will gain and others will lose.
    6. How would a minimum price on alcohol affect government spending? Would more investment in prevention lead to a lower cost to the NHS? Explain your answer.
    7. Why might bans on all-you-can-drink deals be ineffective?

    Are consumers ‘rational’ is the sense of trying to maximise consumer surplus? In some circumstances the answer is yes. When we go shopping we do generally try to get best value for money, where value is defined in terms of utility. With limited incomes, we don’t want to waste money. If we were offered two baskets of goods costing the same amount, we would generally choose basket A if its contents gave us more utility than basket B.

    So why do we frequently buy things that are bad for us? Take the case of food. Why do we consume junk food if we know fresh produce is better for us? To answer this we need to look a little closer at the concept of utility and what motivates us when we consumer things. The following article does just that. It reports on writings of Michael Pollan. Pollan looks at our motivation when choosing what and how much to eat. For much of the time our choices are governed by our subconscious and by habit.

    “Millions of humans, while believing they govern their actions with conscious intelligence, clean every morsel from their dinner plates, mainly because their parents told them to. And we do this even if we don’t particularly like the food on the plate and even if we know we should be eating less of it. Unthinkingly, we follow a habit we would condemn if we looked at it clearly.”

    You mar what you eat and the politics of Michael Pollan National Post (Canada), Robert Fulford (18/1/10)

    Questions

    1. What is meant by ‘rational behaviour’? Is it reasonable to assume that people are rational in most circumstances?
    2. Is eating junk food consistent with the attempt to maximise consumer surplus?
    3. How relevant is the principle of diminishing marginal utility in explaining the amount of junk food we eat?
    4. To what extent are the problems that Pollan identifies examples of (a) imperfect information; (b) irrationality?
    5. What does people’s eating behaviour reveal about their preferences for the present over the future and hence their personal discount rate?
    6. What are the policy implications of Pollan’s analysis for governments trying to get people to eat more healthily?

    The most popular sport in the world: football. What else?! Huge games and salaries to match. But is it really as glamorous as we think? We may see some top players receiving a salary per week that most people can’t hope to come close to in a year, but players at Portsmouth have had to go without their wages on three occasions, as the club entered financial strife. It is these high salaries that prevent many clubs from breaking even, let alone making a profit. Whilst a lack of salary to footballers is a rare occurence, the football industry isn’t the money-churning machine that it appears to be.

    We’re used to seeing full stadia and fans decked out in their club’s regalia, so surely football clubs are awash with money? But things aren’t so rosy. Research published by the Centre for the International Business of Sport at Coventry University in 2008 revealed that clubs in the top four tiers of English football between the 2001/2 and 2005/6 seasons made an aggregated loss of more than £1bn. In addition, 56 clubs in the English leagues went bankrupt between the Insolvency Act’s introduction in 1986 and June 2008.

    We’ve seen a number of buyouts of clubs in recent years by extremely wealthy families. The Glazer family bought Manchester United in 2005, yet this buyout and many others are heavily leveraged and servicing their debts is now proving a problem. Whilst some clubs publish annual profits, it doesn’t mean they are without debt. Manchester United, defending champions of the English football league, earned profits of £48.2 million in the 2008/9 season, but its debts are estimated at around £700 million. The club received a loan of £509.5 million and had to pay £41.9 million in interest.

    The owners of Chelsea and Manchester City have recently converted £340 million and £304.9 million of loans into equity respectively. Financiers, however, say this is simply “moving money from their left pocket to the right”. Manchester City reported a massive loss of £92.6 million for the 2008/9 financial year. Unfortunately for them, these figures ignore outlays since May 2009 for Carlos Tevez, Kolo Toure and Emmanuel Adebayor. Portsmouth’s £7 million share of TV revenue has been diverted directly to other clubs to whom they owe money for transfers.

    So, how much of a money-maker is football? Well stadia are still full and it’s certainly growing in popularity in Asia. Premier teams are now appreciating how much money can be made out there by selling television rights. However, in 2008 the FA chairman Lord Triesman still estimated that English football debts stood at £3bn. With all this debt, are there any positives? Just one – at least it’s less than the UK’s public debt!

    Abu-Dhabi family reduce debt for Manchester City Campden FB (7/1/10)
    Manchester City post massive loss BBC News (6/1/10)
    What a waste of money – the Premier League’s best paid flops Guardian, Jamie Jackson (10/1/10)
    Portsmouth players still not paid as Premier League expresses concern at crisis Telegraph, Paul Kelso (6/1/10)
    Paying by the rules The Lawyer, Adam Plainer (11/1/10)
    Jacob unimpressed by fan protests Press Association (11/1/09)
    Cardiff City to face winding up order BBC Sport (8/1/10)
    Debt swap is ‘window dressing’ The Independent, Nick Clark (7/1/10)
    Manchester United aim to raise £500m in bond sale in bid to reduce mounting debt Telegraph, Mark Ogden (11/1/10)
    Chelsea debt wiped off by Roman Abramovich but club still record loss Telegraph (30/12/09)
    Manchester United to raise £500m BBC News (11/1/10)
    Cristiano Ronaldo saves Man-Utd – Again Sky News (11/1/10)
    Tony Fernandes and David Sullivan vie for control of West Ham Telegraph, Jason Burt (16/1/10)
    One thing at Manchester United isn’t going downhill – their debt Guardian, David Conn (6/1/10)
    Premier League looks to cash in on Asia BBC News, Guy de Launey (29/12/09)

    Questions

    1. Why do footballers receive such high wages? Illustrate why wages in the Premier League are so much higher than those received by players in non-league teams. What’s the key factor?
    2. What is debt swapping?
    3. In the Independent article: ‘Dept swap is Window dressing’, what does it mean by (a) window dressing and (b) debt swap is ‘moving money from their left pocket to the right’?
    4. How can a club such as Manchester United record a profit, but have substantial debts?
    5. What is leveraging and why is it a problem for some football teams?
    6. How will an issue of bonds enable a football club to refinance its debt?
    7. What opportunities does Asia present to English football?