The Winter Olympics are full on as athletes from all over the world compete against each other, hoping to set new world records, win medals and be known as Olympians. Pyeongchang, the South Korean county that hosts the 2018 Winter games, enjoys a large influx of tourists – estimated at 80,000 people a day. This is certainly an unusually large number of tourists for a region that has a regular winter-time population of no more than 45,000 people.
Having such a high number of visitors to the Winter Olympics, and even more to the larger Summer Olympics, is not an unusual occurrence, however, and it is often mentioned as one of the benefits of being a host to the Olympic Games.
Baade and Matheson (see link below) distinguish between three key benefits of hosting the Olympic Games: “the short-run benefits of tourist spending during the Games; the long-run benefits or the ‘Olympic legacy’, which might include improvements in infrastructure and increased trade, foreign investment, or tourism after the Games; and intangible benefits such as the ‘feel-good effect’ or civic pride”.
On these grounds, a number of studies have been authored, attempting to analyse some or all of these benefits, distinguishing between short-term and long-term effects. Müller (see link below), uses data from the 2014 Oympic Games in Sochi, Russia, to assess the net economic outcome for the host region. He concludes that any short-term economic benefits caused by the investment influx (before and during the games) could not offset the long-term costs, leading to an estimated net loss of $1.2 billion per year.
Zimbalist (2015) and Szymanski (2011) report similar results when analysing data from the London Games (2012) and past major sporting events (Games and FIFA World Cup). Kasimati (2003) points out the significant economic benefits that host regions tend to enjoy for years after hosting the games, but argues that the overall effect depends on a number of factors (including pre-existing infrastructure and location).
The jury is, therefore, still out on what is the overall economic effect of being host to this ancient institution. But I must now dash as women’s hockey is soon to start. “Let everyone shine”.
Articles
For the sake of the games, South Korea needs to show hosting an Olympics can be economically viable CNBC, Yen Nee Lee (15/2/18)
South Korea’s Olympic bet is unlikely to pay off, economics professor says CNBC, Andrew Wong and Andrew Zimbalist (12/2/18)
Going for the Gold: The Economics of the Olympics Journal of Economic Perspectives, Robert A. Baade and Victor A. Matheson (Spring 2016)
After Sochi 2014: Costs and Impacts of Russia’s Olympic Games Eurasian Geography and Economics, Martin Müller (9/4/15)
Circus Maximus: The Economic Gamble Behind Hosting the Olympics and the World Cup The Brookings Institution, Andrew Zimbalist (14/1/15)
About Winning: The Political Economy of Awarding the World Cup and the Olympic Games SAIS Review of International Affairs, Stefan Szymanski (Winter/Spring 2011)
Economic aspects and the Summer Olympics: a review of related research International Journal of Tourism Research, Evangelia Kasimati (4/11/03)
“Let Everyone Shine”: the song for the PyeongChang 2018 Torch Relay unveiled with 200 days to go Olympic Committee (24/7/17)
Video
The Olympic Winter Games PyeongChang 2018 Torch Relay Official Song PyeongChang 2018
Questions
- Using supply and demand diagrams, explain whether you would expect hotel room prices to change during the hosting of a major sports event, such as the Winter Olympics.
- List three economic (or economics-related) arguments in favour of and against the hosting of the Olympic games. Relate your answer to the empirical evidence presented in the literature.
- Why is it so difficult to estimate with accuracy the net economic effect of the Olympic Games?