Category: Economics for Business: Ch 04
Have you ever had a drink or packet of peanuts from a hotel minibar and then regretted being tempted when you saw the price on checkout? If things like minibars and internet access are so over-priced in hotels, then how can they get away with it? Why do people pay these amounts and what can economics tell us about this pricing behaviour?
Minibar economics MSN Slate (17/2/07)
Questions
| 1. |
Explain the reasoning behind hotel pricing strategies for rooms and minibars. |
| 2. |
Discuss the impact of competition on hotel pricing strategies for rooms and extras like minibars and internet access. |
| 3. |
Examine the reasons why more companies do not do “advertising campaigns boasting about their what-you-see-is-what-you-get pricing”. |
January 2007 saw unseasonably cold weather in California and the big freeze that occurred may have destroyed up to 70% of the Californian orange crop. Prices as a result of oranges are likely to treble in US shops. The impact on prices elsewhere in the world may be less, but is still likely to be significant as California is an important area in global terms. Oddly the price of orange juice is unlikely to be affected as very few of the Californian oranges go for turning into juice. The majority of oranges for juice are grown in Florida.
Questions
| 1. |
Using supply and demand diagrams as appropriate, explain the impact of the freezing weather in California on the world price of oranges. |
| 2. |
Using supply and demand diagrams as appropriate, compare and contrast (a) the change in the price of oranges and orange juice and (b) the change in the price of oranges in the USA and the rest of the world.. |
| 3. |
Examine the likely impact of the cold weather in California on prices of other foods. |
Try having a browse around the web for the price of an 8GB iPod Nano. How much variation can you find in price? It is almost certainly the case that you will find very little variation in price. So, why is this? Is it that Apple have such dominance over the market that they can force retailers to charge the price they want? Well no, they can’t. However, they do have some interesting marketing strategies that help them maintain the price at the level they want. The article below looks at these and the implications for retailers and the market price of these strategies.
Gadgets for sale… or not MSN Slate (22/12/06)
Questions
| 1. |
Explain what is meant by the term ‘price dispersion’. |
| 2. |
Explain how Apple manage to keep the price of iPods from falling below a certain level. |
| 3. |
Discuss the impact on competition of using minimum advertised price and marketing subsidies as tools to maintain the desired market price. |