Category: Economics for Business: Ch 04

Until recently, gold prices had been rising. If you watch TV, you can hardly have failed to notice the adverts offering cash back for your gold. After peaking on the 2nd December 2009, however, at about $1220 an ounce, the price of gold fell almost $100 in just four trading days.

Over the past two months, we’ve seen a fluctuating US dollar and a fluctuating price of gold. In the news item ‘A golden age‘ we looked at the factors that led to a rising price of gold and one key factor was the weakness of the dollar. However, the dollar’s downward spiral appears to have halted, at least for the time being.

Figures for US GDP were higher than expected, with increases in economic activity in the 4th quarter of 2009. This may partly explain why the dollar strengthened, and prices of gold began to fall, as people began investing in US assets. And it was not just gold that fell – there was speculation that the price of copper too would fall as investors switched to US assets.

Then, at the end of January the dollar fell against most currencies and a variety of refined products recovered from recent losses incurred. This pause in the demand for the dollar may cause gold prices to increase once again, as traditionally, gold moves inversely to Greenback. Although the price of gold was down 1.1% for the month of January, speculation that the US budget deficit could be as big as $1.6 trillion could mean further support for gold and testing times to come for the dollar.

At the beginning of February 2010, the US dollar weakened against the euro, as investors favoured a return to riskier assets in search of higher returns, encouraged by signs of strengthening manufacturing in key economies. With the global economy coming out of the worst downturn in decades, will the dollar begin to strengthen?

Dollar advances on reduced demand for risk Wall Street Journal (15/1/10)
US dollar on defensive as risk appetite rises Business News (2/2/10)
US dollar on defensive as risk appetite rises Business News (2/2/10)
Why the price of gold is rising BBC News (13/10/09)
Gold trend remains firmly down despite dollar rally confronted by massive US budge deficit The Market Oracle (1/2/10)
Gold may rise for first time in week as dollar spurs demand The China Post (2/2/10)
Dollar and Yen fall as optimism returns Daily Forex Strategy Briefing, Hans Nilsson (2/2/10)
Gold declines for second day, as dollar’s advance curbs demand Bloomberg, Kim Kyoungwha (8/1/10)
Crude ends up as equities rise, dollar slips Reuters (25/1/10)
Copper may decline as stronger dollar saps demand Bloomberg (22/1/10)

Questions

  1. How is the price of gold determined? Use a diagram to illustrate this process. If there is a change in demand or supply for gold, what factors will affect the extent of the price change?
  2. Why does a strengthening dollar imply a lower price of gold?
  3. Why will a large US budget deficit support gold, but test the dollar?
  4. How is the exchange rate determined? What factors affect the supply of dollars and the demand for dollars?
  5. What are the main factors that could explain why there has been a rise in the dollar? Could speculation play a role?

The government has been under a lot of pressure to tackle the culture of binge drinking. Figures for 2006/7 show that the cost to the NHS of binge drinking was £2.7 billion per year. In response, MPs are calling for a change in government policy towards the alcohol industry, arguing that at present the drinks industry has more control over policy than health experts. So what can be done?

In a report published in early January 2010, the House of Commons Health Select Committee proposed a minimum price per unit of alcohol, tighter controls on advertising and mandatory labelling. A minimum price, the Committee argued, would reduce demand by heavy drinkers who are looking for cheap alcohol. At present, many supermarkets have promotions that involve selling cider and beer at below cost, allowing people to ‘pre-load’ cheaply at home before going out drinking. The report suggested that a minimum price of alcohol of 50p per unit would save more than 3000 lives per year and a minimum price of 40p per unit would save 1100 lives.

Dr. Richard Taylor, an independent MP and member of the Commons Health Select Committee, said:

“The evidence we took showed that minimum pricing was the most effective way forward and at the moment you can sometimes buy beer cheaper than water. Our message is that the price would be put up but only by a little for moderate drinkers. Surely that is a sacrifice to pay for the good health of young people.”

However, those opposed to setting a minimum price per unit of alcohol argue that it would be unfair on moderate drinkers, that it wouldn’t work and that it could even be illegal. Instead, they argue that that government intervention needs to be smarter. It should not target everyone, but solely those groups consuming the most alcohol. The British Beer and Pub Association suggests that 10% of the population consumes 44% of all alcohol.

It appears that the government won’t be following Scotland’s minimum price on alcohol, but will instead impose bans on all-you-can-drink deals and introduce compulsory identity checks. However, supermarket deals don’t appear to have been targeted. Successive governments have failed to tackle this problem sufficiently, but with an election approaching, will this be a proposal that is promoted?

Raise alcohol price to save lives, MPs argue Telegraph, Rebecca Smith (8/1/10)
Commons committee backs minimum alcohol pricing BBC News (8/1/10)
Campagain to tackle cut price alchol The Arran Banner (8/1/10)
Wyre Forest MP calls for alcohol minimum pricing The Shuttle (8/1/10)
Should 50p be minimum price for a unit of alcohol? Have your say BBC News (8/1/10)
BBPA: minimum price would be ineffective Morning Advertiser, Ewan Turney (8/1/10)
Cost of binge drinking doubles for the NHS rises to £2.7 billion Mirror, James Lyons (2/1/10)
Bring in 50p minimum price for alcohol, MPs urge Guardian, Toby Helm (3/1/10)
All-you-can-drink pub offers facing ban BBC News (19/1/10)
Too much of the hard stuff: what alcohol costs the NHS THE NHS Confederation, Issue 193 January 2010
Minimum pricing for alcohol essential, says Health Committee Marketing Week, David Burrows (8/1/10)

Minimum alcohol pricing ‘will affect the poor’ BBC News, Kevin Barron and Gavin Partington debate (8/1/10)

Questions

  1. How is the equilibrium price of alcohol determined?
  2. Illustrate and explain the effects of the imposition of a minimum price.
  3. To what extent is a minimum price likely to be effective? How is elasticity likely to play a role in the effectiveness of such a policy?
  4. Why could the introduction of a minimum price on alcohol be illegal and contravene European competition law?
  5. What are the arguments for and against a minimum price on alcohol? Explain how and why some people will gain and others will lose.
  6. How would a minimum price on alcohol affect government spending? Would more investment in prevention lead to a lower cost to the NHS? Explain your answer.
  7. Why might bans on all-you-can-drink deals be ineffective?

The UK section of the North Sea used to be sufficient to supply all of the country’s gas requirements, but now some has to be imported from countries such as Norway. With the cold weather, the usage of gas has increased to record levels and there are now concerns for future supplies, especially if the cold weather returns.

However, the National Grid has said that there isn’t a problem, despite a glitch with a Norwegian gas supply. Gas supplies from various sources have been increased to deal with this record demand. There have been calls for Britain to build more gas storage facilities and the National Grid did issue ‘gas balancing alerts’, asking power firms and other large industries to cut back on their gas consumption. There are suggestions that even if supplies of gas aren’t a problem at the moment, we could see serious shortages in a few years.

Following growing demand for gas supplies, wholesale prices rose, but they did fall again when supplies were increased. Prices of household bills could be affected in the future, but for now, it’s too soon to tell. However, rising prices could spell further trouble for ours and other economies suffering from extreme weather on top of a financial crisis. Economic recovery could be put in jeopardy.

This fear of gas shortages and security of supply has led environmental and business groups to argue that Britain needs to diversify its energy supplies and become less dependent on foreign exports. This issue fits in with the latest developments in new investment in wind turbines.

Who knew that something as beautiful as snow could cause so much trouble and provide so much economic analysis!

National Grid warns of UK gas shortage Guardian, David Teather (5/1/10)
Is the United Kingdom facing a natural gas shortage The Oil Drum (9/1/10)
Wind farms: Generating power and jobs? BBC News (8/1/10)
Gas rationing in -22C Britain increases fears of energy crisis Mail Online, Martina Lees (8/1/10)
Gas usage hits new high in UK cold snap BBC News (8/1/10)
Energy fears over gas and kerosene shortages Scotsman (6/1/10)
Gas shortages highlights firms’ exposure to energy security risks Business Green, Tom Young (8/1/10)
Uh-oh: the return of $3 gas CNN Money, Paul R La Monica (7/1/10)
Natural gas prices seen rising with winter shortages Global Times, Chen Xiaomin (4/1/10)
Gas demand hits record on Thursday Reuters (8/1/10)

Gas demand in UK hits another highBBC News, Hugh Pym (7/1/10)

Questions

  1. Illustrate the effects in the gas market of increasing demand and the resulting shortages. Then show the effects of increasing the supplies of gas. How is equilibrium achieved when there is a shortage in the market?
  2. Why did energy prices increase and then fall?
  3. To what extent should the government have been able to forecast this higher demand? Should better contingency plans have been in place?
  4. The article from CNN Money looks at the effect of rising prices of oil and energy and how this is likely to affect consumer spending. Why could rising prices of these commodities adversely affect economic recovery?
  5. What is an ‘interruptible contract’ and how useful have they been in dealing with these gas shortages?
  6. Why has this gas shortage presented environmental groups with an opportunity to promote renewable energy supplies? Think about economic interdependence.
  7. What alternatives are there to our current gas sources? Are they realistic alternatives?

You can hardly have failed to miss the snow! From children sledging to cars skidding and from being snowed in from work to being snowed in at work. In the UK, it only happens once in a while and when it does, life practically comes to a standstill. Why is this not the case in countries such as Norway? Well, one way of looking at it as that they’re used to it and have tried and tested methods of dealing with it and the investment to match. As we suffer from these severe conditions only once in a while, any significant investment in improving our ability to deal with it could be considered a waste of money.

However, many businesses affected by the snowy conditions will certainly not see it this way. Transport links have been disrupted: roads closed; trains stopped; airports closed; tunnels blocked and sports fields unplayable. The worst affected city centres have been deserted and retailers have subsequently suffered. Even if shoppers had made it to the shops, they may have found many of them closed, as staff struggled to make it in to work across the country. Office workers were being advised to work from home where possible and off-duty medical staff that could make it in to work were covering for those that couldn’t. Even emergency services were said to be going out only to life threatening situations.

Small businesses are suffering from declining sales, as deliveries cannot be made. Farmers too are facing major problems. Thousands of livestock are being frozen to death and many animals are without food, as farmers simply can’t get to them, suffering from snow drifts that have been up to 4 feet deep across Scotland. These are the worst conditions that some areas in Scotland have experienced in 50 years and they’re expected to continue for some time. Cattle farmers in the UK are also facing wasting thousands of litres of milk, as lorries find they cannot access the farms. This could simply mean pouring all this milk down the drain.

Estimates suggest that this cold winter could cost the UK economy £14.5bn in total from lost business. Daily costs will be about £690 million – certainly something that we don’t need in the current climate – financial that is! The following articles look at some of the problems faced across the UK. Read them and then think about the questions below.

Hundreds stranded as Eurostar train breaks down in channel tunnel again Mail Online, Peter Allen (7/1/10)
UK snow freezes transport links and thousands of schools (including video) Guardian, Peter Walker and Steven Morris (6/1/10)
Snowed in, out of pocket. Store staff face a wage freeze Guardian, Caroline Davis and John Stevens (6/1/10)
Livestock being frozen to death in their thousands Scotsman, Frank Urquhart, Alastair Dalton and Mark Smith (7/1/10)
Heavy snow damages business for hospitality industry Big Hospitality, Becky Paskin (6/1/10)
UK’s snowy winter could cost the economy £14.5bn Metro Reporter (7/1/10)
Business leaders criticise school closures BBC News (7/1/10)
Snow puts business continuity plans to the test Computer Weekly, Warwick Ashford (7/1/10)
Freezing weather will cost Welsh economy £25m a day Western Mail, David James (7/1/10)
Snow brings chaos – and beautiful scenes Cotswold Journal (7/1/10)
Local firms count the cost as the big chill continues Belfast Telegraph (7/1/10)
Is snow actually good for the economy? BBC Magazine, Anthony Reuben (15/1/10)

Businesses affected by bad weather BBC News (8/1/10)

Questions

  1. How have businesses been affected by the snow? Is opportunity cost relevant here?
  2. How is a cost of £14.5bn calculated? (See the article from Metro Reporter.)
  3. What are the arguments (a) for and (b) against more investment in techniques and equipment to combat these type of conditions?
  4. Why are pay freezes a possibility for some staff? Illustrate and explain the likely effects of this policy.
  5. Some shops have seen record sales in this snowy weather, with their shelves completely empty. Which shops would you expect to be in these circumstances and why? (See news item, A new concept for you – Thermal elasticity of demand)
  6. Which sector of the economy do you think will be the worst affected and why? Which sector’s losses are likely to have the biggest consequences for the UK economy?

Increasing traffic on the roads is observable by everyone and government policy is focused on reducing the demand for road space, rather than increasing its supply. One method has been to improve public transport and make it a viable substitute for car travel. Private costs of motoring have increased, but if there is no viable alternative, people will continue to demand car travel. Investment in buses and trains has improved their quality: they are more frequent, more reliable, arguably more comfortable and supposed to be part of an integrated transport policy. Local bus services provide a crucial link for local communities, but it is these services that are now facing problems.

In your economics lectures, you may have looked at local bus services, when you considered monopolies, oligopolies and possibly contestable markets. Oligopolies, whilst closer to the monopoly end of the market spectrum can be very competitive, but are also open to collusion and anti-competitive practices. The local bus sector has been referred to the Competition Commission by the Office of Fair Trading through complaints of ‘predatory tactics’ by companies. It is argued that local bus services, by limiting competition, are causing prices to rise and the quality of service to fall. One key issue is that those companies established in the market are alleged to be acting aggressively towards smaller bus companies and thus reducing competition in the industry. A low number of bids for supported service contracts in many areas, local bus routes dominated by a few large companies and predatory actions by incumbent firms are all complaints that this industry is facing.

This investigation is especially important, given the amount of public money that goes into the bus industry: £1.2bn. Investigations found that in areas of limited competition, prices were 9p higher. A number of take-overs have contributed to this situation. Two-thirds of bus services are controlled by only five operators. This limits competition in the market and hence is argued to be against public interest. Yet, industry representatives still argue that the market is competitive. Read the following articles and answer the questions about this issue. Was the OFT right to to initiate this investigation?

Local buses to be re-regulated BBC News (27/9/09)
OFT refers UK bus market to Competition Commission Dow Jones Newswires, Kaveri Nihthyananthan (7/1/10)
Office of Fair Trading prompts probe into bus services Guardian (7/1/10)
Trasport groups fear OFT competition probe over buses Telegraph, Alistair Osborne (4/1/10)
Bus industry competition queried BBC News (20/8/09)
OFT refers bus industry on poor service and prices Times Online, Francesca Steele (7/1/10)
Inquiry into local bus market ‘may delay investment’ Scotsman, Hamish Rutherford (5/1/10)

Questions

  1. Why are local bus services argued to be (a) a monopoly; (b) an oligopoly?
  2. What are the main aspects of UK competition policy?
  3. What is a concentration ratio and how does this apply to the bus industry?
  4. What predatory tactics are being used in the local bus industry and how do they affect competition, prices and quality?
  5. Why may limited competition be against the public interest?
  6. Traffic congestion is a major problem. Explain the economic theory behind government intervention in this area. Think about the effects of taxes; building more roads; investment in substitutes. Which is likely to be the most effective method?