Category: Essential Economics for Business: Ch 02

In real terms the price of alcohol has been gradually falling, but to what extent might this have been a factor in rising levels of binge drinking in the UK? The link below is to an extract from the BBC Radio 4 Today Programme and will require real player installed on your computer to listen to it.

The price of alcohol and binge drinking BBC Today Programme(January 2008)

Questions

  1. What are principal determinants of demand for alcohol?
  2. Assess the relative importance of price against the other determinants of demand for alcohol.
  3. What are the principal factors that determine the price elasticity of demand for alcohol? Assess the extent to which an increase in the price of alcohol will lead to a fall in spending on alcohol.
  4. How effective would a rise in the tax on alcohol be in raising revenue for the government?

22nd November marks the day when Americans celebrate Thanksgiving Day. However, the cost of this celebration has increased by 11% in the last year according to figures from the American Farm Bureau Federation. One of the main causes of this is the rise in turkey prices but other factors were important as well.

Thanksgiving dinner cost ‘up 11%’ BBC News Online (16/11/07)

Questions

1. Using supply and demand analysis, illustrate the price changes for turkeys identified in the article.
2. Consider possible factors that may have led to the price changes for turkeys identified in the article.
3. Discuss the likely change in the quantity of turkeys demanded as a result of the price rise.
4. What is the likely approximate value of the cross elasticity of demand for cranberry sauce with respect to the price of turkeys?

Bolivia may have the second largest gas reserves in Latin America but it also has an acute shortage of diesel. People have blamed a variety of causes: smugglers, the government and nationalisation. In truth, the cause may be a combination of all these factors, but whatever the cause, the diesel shortage is acting as a significant constraint on further economic development and is an ongoing headache for the President Evo Morales.

Fuelling Bolivia’s crisis BBC News Online (8/11/07)

Questions

1. Use supply and demand analysis to illustrate the reasons for the shortages in diesel in Bolivia.
2. Explain the impact that fuel subsidies may have had in causing the shortages of diesel. Use supply and demand analysis to illustrate your answer where appropriate.
3. Discuss the underlying factors that may be leading to the shortages in diesel.

Price controls – limiting the price of goods through government intervention in a market – have fallen out of fashion to a great extent as an economic policy tool in the past couple of decades, but they may be making a comeback in Argentina, Russia and China according to the article below from Slate magazine.

Cry for me Argentina (and Russia and China) MSN Slate (30/10/07)

Questions

1. Using supply and demand diagrams as appropriate, illustrate the ways in which price controls have been used to influence prices in Argentina and Russia and China.
2. Examine the reasons why the Argentinean government has chosen to implement price controls for energy.
3. Discuss the likely effectiveness of price controls in combating inflation in Russia, China and Argentina.

The combination of high global demand for milk and variable weather has led to a rapid rise in the price of milk. Cheese is made from milk (sorry to state the obvious!) and so cheese prices have risen to a new high in excess of £2000 per tonne and further price hikes are expected. One conclusion that could be drawn from this is that it is better to have a takeaway pizza now rather that in a month’s time, but what other effects is this price increase for milk likely to have?

Cheddar hits £2,000 a tonne as global milk demand soars Guardian (15/7/07)

Questions

1. Identify the key determinants of demand for cheese.
2. Using diagrams as appropriate, illustrate and explain the changes that have taken place in the market for cheese.
3. Assess the extent to which the price increase for milk can be passed on to consumers of associated products like yoghurt and cheese.